Are Rice Bubbles Vegan? (You’ll Be Surprised!)

Estimated reading time: 2 minutes

Kellogg’s Rice Bubbles and Kellogg’s Rice Krispies are the same puffed rice cereal, right? Just different names for different parts of the world, right? Yes, well….kind of! It turns out that the ingredients differ and, depending on where you are in the world, Kellogg’s legendary crispy rice cereal may or may not be considered vegan! In this post, we’ll dive into the ingredients to establish whether or not Rice Bubbles are vegan.

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Are Rice Bubbles Vegan?

The answer is YES ! Kellogg’s Rice Bubbles does not contain any animal derivatives or ingredients and is vegan.

What are Rice Bubbles?

Rice Bubbles is a cereal made from puffed rice and sugar. It is typically served with milk and is sold in Australia and New Zealand.

Outside of Australia and New Zealand, Kellogg’s markets the cereal as Rice Krispies. The branding and packaging are almost identical, but the ingredients and nutritional levels differ.

Are Rice Bubbles Healthy?

The answer is NO according to Scientific American. (1) Although, Rice Bubbles is low in fat and sugar, it offers little in the way of fibre.  Ideally, you should choose a cereal with under 5 grams of sugar per serving and at least 3 grams of fibre per serving. (2) The NHS and FDA also recommend at least 30g of fibre a day, and a serving of Golden Nuggets provides just 1.6g – a mere 5.3% of the recommended daily amount. (3,4)

Kellogg’s Rice Bubbles Ingredients

Kellogs, the manufacturer of Rice Bubbles currently list their main ingredients as:

Whole white rice (91%),
Barley malt extract,
Zinc oxide,
Vitamin B6,

Rice Bubbles Nutrition

Rice Bubbles Calories Per 35g Serving – 136(kcal) (5)

TypePer 35g ServingPer 100g Serving
Energy136 (kcal)392 (kcal)
of which sugar
Vitamins & Minerals
Riboflavin (Vit B2)0.42mg1.21mg
Niacin (Vit B3)2.5mg7.1mg
Vitamin B60.4mg1.1mg
Folate 50ug142ug

Frequently Asked Questions

Are Rice Bubbles Gluten Free?

No, Rice Bubbles contain gluten. However, there is now a gluten-free version endorsed by Coeliac Australia – Kellogg’s Gluten-Free Rice Bubbles.

Are Rice Puffs Vegan?

Unfortunately, the traditional Rice Puffs cereal is not vegan as it contains Vitamin D3 derived from animal sources. For a vegan option choose Nature’s Path Organic Rice Puffs.

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Are Multigrain Cheerios Vegan?