Fiona is the editor of Plantpuree, a website that celebrates vegan living. With over 20 years in diet & fitness, fashion, and beauty, she brings a wealth of knowledge and a unique perspective to her work and writing on veganism.
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Originally introduced to the UK by Kellogg’s in the early 1980s, Fruit and Fibre cereal is made with whole wheat, dried fruit and hazelnuts and marketed by Kellogg’s as Fruit ‘n’ Fibre. Keep reading to get the lowdown on whether Fruit & Fibre is vegan…
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Is Fruit & Fibre Vegan?
The answer is no, Kellogg’s Fruit & Fibre is not vegan. This is because it contains vitamin D, which is derived from animals. While some vegans may choose to consume foods that contain vitamin D, it is not considered to be a vegan-friendly product. For a healthy vegan cereal option choose Asda Fruit & Fibre or Freee Organic Fruit & Fibre Flakes.
Fruit & Fibre Ingredients
| MAIN INGREDIENTS | VITAMINS AND MINERALS |
| Wholewheat (70%) Dried Fruit (26%) (Raisins, Coconut, Banana{Banana, Coconut, Oil, Sugar}, Apple, Hazlenuts) Sugar Salt Barley Malt Flavouring | Niacin, Iron, Vitamin B6, Vitamin B12 (Riboflavin), Vitamin B1 (Thiamin), Folic Acid, Vitamin D |
Fruit & Fibre Nutrition
Fruit & Fibre Calories Per 40g Serving – 152kcal
| Typical Values | Per 100g | Per 40g Serving |
| Energy | 380kcal | 152kcal |
| Fat Of which saturates | 6g 3.5g | 2.4g 1.4g |
| Carbohydrates Of which sugars | 69g 24g | 28g 9.6g |
| Fibre | 9g | 3.6g |
| Protein | 8g | 3.2g |
| Salt | 1g | 0.4g |
| Vitamin D | 6.3ug | 2.5ug |
| Thiamin (B1) | 0.69mg | 0.28mg |
| Riboflavin (B2) | 0.88mg | 0.35mg |
| Niacin | 10.1mg | 4.0mg |
| Vitamin (B6) | 0.88mg | 0.35mg |
| Folic Acid (B9) | 250ug | 100ug |
| Vitamin B12 | 1.6ug | 0.63ug |
| Iron | 8.8mg | 3.5mg |
Frequently Asked Questions
Compared to other cereals, Fruit & Fibre is high in sugar. It contains around 24g of sugar per 100g, compared to Cornflakes at 8g, Branflakes at 14g and Grape Nuts at 8.6g
No, Fruit & Fibre contains wheat which should be avoided. For a gluten-free version try Freee Foods Organic Fruit & Fibre Flakes.
Related Guides
Complete Guide to Vegan Cereal
Is Jordans Country Crisp Chocolate Vegan?
Are Pumpkin Spice Cheerios Vegan?
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